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Year end planning is a great time to assess what is working and what is not working in your business. If things are working - keep doing it! And maybe even double down on it. 

However, if you are putting in effort, expending time and money and not getting a return on it then its time to reassess. Its not smart to continue pouring into something that isn't working. 

This is where the "Sunk-Cost Fallacy" comes into play. Many of us keep doing things because we have already put in sooo much effort! We think we can't quit now - I will lose!

Well - yes you can. And sometimes you should. And it may be best to reframe your thinking to - I will STOP losing and start directing my energy towards things that win me more resources, rewards, and recognition - or maybe some relaxation!

Here is the meaning;

sunk-cost fallacy 

Finally… you’ll understand how to sell new construction and represent your clients properly.
If you’ve ever stood in a model home pretending to “get” the new home construction process…or faked your way through builder lingo while silently panicking—this is for you.

Introducing The Selling New Construction Package — my brand new insider bundle drop that shows you exactly how to:

 Understand the full building process from dirt to closing

 Read blueprints like a pro

 Negotiate with builders confidently (and win for your clients every time)

I’ve sold new construction for over a decade and worked directly for home builders as a sales consultant.These aren’t surface-level tips — this is real insider strategy that no one is teaching agents.

The result?You’ll guide your clients like an expert, impress builders, and boost your real estate income by selling more new construction homes — starting today.

This New Construction Bundle is Available Now, but this drop at this price won’t stay up forever.


 Grab...

We have some EXCITING NEW Programs on the Board so Get Ready!

Because Its Time to Lead With You! 

My name is Jessica Holcomb and for the last 26 years I have done nothing but help people get everything they want in real estate.

For the last 4 years I have compiled everything I have learned into bite sized easy to learn courses on demand.

After leading a team of agents for over a decade as the Broker / Owner of a Boutique Brokerage I developed all of our own in house training. I started my career selling new construction and during that time was sent to train with the top sales professionals in the country. 

And I help agents who feel stuck. 

This is what makes my real estate training different. I have woven into each and every course high level sales and motivational techniques that I and others have paid thousands per class to attend. 

Most of an agents success is reliant on their mental stamina and their time and intentional actions on a consistent basis. 

This is where agent...

We all love learning about success. I personally look for the golden nuggets or lessons with every message, training, post, or story. I am either learning something new that I can incorporate into my business, or I am learning what NOT to do.

Both are very valuable.

That is why many of the most successful entrepreneurs hire a coach to support them, skip steps, and move their business forward in the most seamless and efficient way possible. In addition to private coaching that holds space for accountability and master minding you can find those golden nuggets - everywhere! There are books, training seminars, workshops, weekend events, live webinars, DIY training guides, group coaching events, bootcamps and many more way to expand your knowledge, skills and mindset. 

For me podcasts have always been a place where you can learn the most impactful golden nuggets in a short amount of time. It's like reading a book or attending an entire workshop or event on steroids. You will find expert...

 The struggles of entrepreneurship are highly misunderstood by most. Only other leaders, or small business owners truly understand what it takes to run a business.  You may relate to some or all of the thoughts below. Or maybe you haven't experienced these situations yet. Just know that if you have you are not alone.

To all Small Business Owners, Entrepreneurs, Leaders, Team Leaders...  I See You

You are Amazing. 

You have done way more than most realize into all hours of the night building your business, working on growth, making it work. 

You have handled issues and problems with a rock solid core values. 

You have put a smile on even when it felt like things were crumbling beneath you.

You have continued to have faith even when others didn't. 

You have remained flexible and resilient as the demands of the times change. 

You are always learning and growing and looking for ways to create more success for your business, team, and clients. 

You have remained kind to those...

It is a daunting task to make a move. Building a new construction home has even more moving parts involved from choosing all of the details from top to bottom, and the entire building process from start to finish. Its a lot for both the home buyer and the real estate agent to stay on top of it all.

Here are a few facts about the home building process; 

1. The Home Builder hires a sales consultant to represent the builders best interests and help facilitate the contract and communications with the home buyer. 

2. The Home Builder hires a project manager or construction manager to coordinate the permitting processes and scheduling out the contractors to build the home in a timely fashion. 

3. There are typically many restrictions involved when selecting your home site. Not all of the floor plans will fit on each lot and usually the building guidelines prohibit building the same floor plan and elevation or brick color right next to each other.

4. Home Builders may or may not allow yo...

As we are nearing the end of the year its the perfect time to reassess where we are in our business. And most importantly map out where we want to be. Taking the time to do so not only creates clarity but it also creates a clear step by step guide to follow.

The biggest mistake business owners make is attending tons of seminars and training sessions and learn from the best of the best. And then a few days later they forget all about it. There is no action plan. And another year passes and the same business owner is in the same boat. Exactly where they were a year ago.

I am sure this isn't you - and most of us do take a few gold nuggets and implement them. But what if you could work smarter...

What if you could take a DIY course - at your own pace and be led to understanding more about your the 4 key areas that I believe can help you discover what steps you must take next on your journey to success. And the best part? You can reuse the guide every year when it is time to reassess and...

Episode 1 of The Independent Broker Podcast has been released and I had the honor of being the very first guest! Joseph Gozlan and I had a candid conversation about what its like behind the scenes when you are running a team, and an independent brokerage. 

We discussed a series of important topics ranging from goals, technology that we use, and marketing tactics. 

Check it out here!

The Independent Broker Podcast Episode 1

If you would like to book a strategy call to discuss your real estate career you can reserve a time here. 

Book a Consultation Here

We all love opportunities however sometimes we can become distracted by too many opportunities and end up with shiny object syndrome.

In this episode we talk about the 3 questions that you can ask yourself so you can better discern any opportunity that shows up. 

I also share my story about ending up on an HGTV episode as well as wearing a hard hat as a project manager. Both of them were really great experiences and I'm glad I did both. It's clear to see how different opportunities can either push you forward toward your goals or put you on a small detour. There are no wrong answers here - because sometimes you need to experience something so you know what you don't want and what you do want becomes more clear.

You can tune in to the episode here! 3 Questions for Discerning Aligned Opportunities