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Year end planning is a great time to assess what is working and what is not working in your business. If things are working - keep doing it! And maybe even double down on it. 

However, if you are putting in effort, expending time and money and not getting a return on it then its time to reassess. Its not smart to continue pouring into something that isn't working. 

This is where the "Sunk-Cost Fallacy" comes into play. Many of us keep doing things because we have already put in sooo much effort! We think we can't quit now - I will lose!

Well - yes you can. And sometimes you should. And it may be best to reframe your thinking to - I will STOP losing and start directing my energy towards things that win me more resources, rewards, and recognition - or maybe some relaxation!

Here is the meaning;

sunk-cost fallacy 

 The struggles of entrepreneurship are highly misunderstood by most. Only other leaders, or small business owners truly understand what it takes to run a business.  You may relate to some or all of the thoughts below. Or maybe you haven't experienced these situations yet. Just know that if you have you are not alone.

To all Small Business Owners, Entrepreneurs, Leaders, Team Leaders...  I See You

You are Amazing. 

You have done way more than most realize into all hours of the night building your business, working on growth, making it work. 

You have handled issues and problems with a rock solid core values. 

You have put a smile on even when it felt like things were crumbling beneath you.

You have continued to have faith even when others didn't. 

You have remained flexible and resilient as the demands of the times change. 

You are always learning and growing and looking for ways to create more success for your business, team, and clients. 

You have remained kind to those...

Episode 1 of The Independent Broker Podcast has been released and I had the honor of being the very first guest! Joseph Gozlan and I had a candid conversation about what its like behind the scenes when you are running a team, and an independent brokerage. 

We discussed a series of important topics ranging from goals, technology that we use, and marketing tactics. 

Check it out here!

The Independent Broker Podcast Episode 1

If you would like to book a strategy call to discuss your real estate career you can reserve a time here. 

Book a Consultation Here