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Have you ever had a moment where you hear a story that tugs at your heart and it makes you want to do everything in your power to help that person? 

Its most likely because they shared their story in a vulnerable and authentic way. 

We all have a story and its imperative in this climate to share it clearly so your ideal potential clients can see if you are a right fit for them in an instant. If your professional image and marketing don't share much but the name of your business and how to contact you than you are missing out! 

Ad spaces these days are anywhere and everywhere you are capturing eyes and attention. And with our short attention spans its imperative that you learn how to quickly share how you help people in a heartfelt fashion. 

Most people buy from a state of emotion and there is not much emotion involved when it comes to a business name. Its the Story behind the brand that triggers people into supporting you for life. 

That is why I designed a quick and easy Lead wit...

Year end planning is a great time to assess what is working and what is not working in your business. If things are working - keep doing it! And maybe even double down on it. 

However, if you are putting in effort, expending time and money and not getting a return on it then its time to reassess. Its not smart to continue pouring into something that isn't working. 

This is where the "Sunk-Cost Fallacy" comes into play. Many of us keep doing things because we have already put in sooo much effort! We think we can't quit now - I will lose!

Well - yes you can. And sometimes you should. And it may be best to reframe your thinking to - I will STOP losing and start directing my energy towards things that win me more resources, rewards, and recognition - or maybe some relaxation!

Here is the meaning;

sunk-cost fallacy