Blog

Year end planning is a great time to assess what is working and what is not working in your business. If things are working - keep doing it! And maybe even double down on it. 

However, if you are putting in effort, expending time and money and not getting a return on it then its time to reassess. Its not smart to continue pouring into something that isn't working. 

This is where the "Sunk-Cost Fallacy" comes into play. Many of us keep doing things because we have already put in sooo much effort! We think we can't quit now - I will lose!

Well - yes you can. And sometimes you should. And it may be best to reframe your thinking to - I will STOP losing and start directing my energy towards things that win me more resources, rewards, and recognition - or maybe some relaxation!

Here is the meaning;

sunk-cost fallacy